The short answer: video is king.
According to a 2020 survey by Wyzowl, 87% of marketing professionals surveyed reported a positive ROI on video content, 94% stated that video marketing had greatly increased the public’s understanding of their product or service, and 86% of video marketers say that video content has increased traffic to their website. Not only that, but people are twice as likely to share a video with others than any other type of content online.
So, why the obsession? Well, really, it boils down to one thing — when done right, video content grabs attention and maintains attention like nothing else.
This makes it an excellent tool with respect to web design. Because of video’s ample utility, you can use it to supplement existing site content (like on our very own homepage), or you can let it take center stage and really “wow” your site’s visitors.
Video does more than just make your site look pretty, though. It’s also an invaluable tool with respect to branding.
Video content creates an experience for your audience that no other form of media can really match. It allows you to dynamically and immersively express your brand’s unique selling propositions, your history, and your values without distraction.
Not only that, but it makes your customers feel valued. Compared to other types of online content, a video requires significantly more time and resources to put together. However, while the barrier to entry may be higher to create engaging video, incorporating video into your site tells the user that your product or service is worth that investment. It shows that you stand by your work, and reinforces your credibility as a brand.
Have questions about integrating video into your site? Then reach out to us here at Keybridge Web, where we’ll do whatever we can to make your website stand out from the crowd.