How to grow your audience and boost engagement with professional content
If it feels like social media formats are always changing, you’re not imagining things. Platforms constantly adapt to how people consume content, while new apps and trends push the landscape forward. Staying updated on the latest image and video sizes is essential if you want your content to look sharp and perform well.
Why Social Media Sizes Matter
- Professional look: Crisp, correctly sized visuals show your brand values quality.
- Stronger engagement: Proper formats prevent cropping, blurriness, and awkward layouts which help posts earn more clicks and shares.
- Consistent branding: A unified look across platforms builds recognition and trust.
Great content isn’t enough on its own. To maximize reach, your visuals need to fit perfectly on every platform. The wrong size can mean cut-off text, stretched images, or poor display on mobile—all of which hurt engagement.
This guide gives you the latest 2025 dimensions for Facebook, Instagram, LinkedIn, and more, so your posts always look polished and professional.
Facebook Image & Video Sizes
- Profile photo: 196 × 196 px
- Cover photo: 851 × 315 px
- Landscape: 1080 × 566 px
- Vertical: 1080 × 1359 px
- Square: 1080 × 1080 px
- Stories & Reels: 1080 × 1920 px
Pro tip: Keep key text and logos within the central safe area to avoid mobile cropping.
Instagram Sizes
- Profile photo: 320 × 320 px
- Landscape: 1080 × 566 px
- Vertical: 1080 × 1350 px
- Square: 1080 × 1080 px
- Stories & Reels: 1080 × 1920 px
Pro tip: Leave about 250 px clear at the top and bottom of Stories/Reels so interface elements don’t cover your content.
X (formerly Twitter) Sizes
- Profile photo: 400 × 400 px
- Header photo: 1500 × 500 px
- Landscape: 1280 × 720 px
- Vertical: 720 × 1280 px
- Square: 720 × 720 px
LinkedIn Sizes
- Profile photo: 400 × 400 px
- Cover photo: 1128 × 191 px
- Landscape: 1200 × 627 px
- Vertical: 720 × 900 px
- Square: 1200 × 1200 px
YouTube Sizes
- Channel icon: 800 × 800 px
- Channel banner: 2560 × 1440 px
- Safe zone: 1546 × 423 px (always visible across devices)
- Video uploads: 1920 × 1080 px (16:9)
- Shorts: 1080 × 1920 px (9:16)
- Thumbnails: 1280 × 720 px
Final Takeaways for Marketers & Creators
- Check guidelines regularly — platforms update dimensions often.
- Build a brand asset library with pre-sized templates to save time.
- Use design tools like Canva or Photoshop presets to streamline creation.
- Optimize for desktop and mobile since crops can vary by device.
With these updated sizes in hand, you can stop worrying about pixel-perfect formatting and focus on creating content your audience will love. The team at Keybridge Web is knowledgeable and experienced in social media marketing and ready to take your social engagement to the next level!
