How to make your accounting firm a go-to resource
We’ve recently built several websites for accounting firms. And in doing so, we’ve discovered an excellent product called ClientWhys, which can be integrated into any website and is specially designed for accounting firms. So we wanted to share our experience after having set up this product for several clients in the financial industry. As an accounting firm, it’s no longer enough to crunch numbers and push papers – your clients and potential new customers want fresh, relevant, and up-to-the minute information at their fingertips. Providing this kind of content online makes your website a valuable resource – helping to maintain current clients while attracting new ones. Luckily, there are tools that can keep you competitive and make you the go-to expert in your field.
ClientWhys is one of several programs on the market that allow you to embed ghost-written, constantly updated information into your website. It does all the work of curating, writing, and integrating the information your clients – and potential clients – need, ranging from articles on new trends in the field to how-to’s for growing businesses. Recent articles have included retirement planning, tax tips, calculators and tools, and briefs of healthcare and education issues. Your clients want to learn more about these areas in a way that’s quick and easy to understand. When you can provide that kind of information, you reaffirm their confidence in your business.
All of the content is targeted to the accounting field – ideal for tax, accounting, estate, retirement, insurance, mortgage, wealth management, and financial professionals. The writers are industry experts and the articles are clear and concise. ClientWhys is always producing new content, and your site will be updated automatically every week. So there’s always something new on your site. And the best part is it’s completely hassle-free.
We’ve set upClientWhys for many of our accounting clients because it takes work off their plate and helps set them apart from the competition. All you have to do is sign up, and you’ll get fresh and up-to-date information seamlessly integrated into your site. Tools like this can help you build a great website without a ton of work on your part. We highly recommend this product to any accounting firm seeking to upgrade its current website.
Keybridge Web specializes in websites for accountants. To learn more, click here.