Category: Marketing




Review: MailPoet

Price: Varies based on number of sites

Platform: WordPress


MailPoet is the simple way to manage your newsletter campaigns that comes ready to use right out of the box. Included with any of the premium subscriptions is subscriber information, stats on opens and clicks and an easy newsletter editor.

Problem We Faced

We needed a way to let our visitors subscribe to our blog without leaving the site.

The Solution
CaptureWe purchased the premium plugin and it was exactly what we were looking for and more. Along with the easy blog sign up, now featured on our blog page, came newsletter solutions we didn’t even know we were looking for. With different theme options for the newsletter and the mobile responsive design, our newsletters look great no matter what device our readers open it.

What We Liked 

Besides self subscribe sidebar, we loved the statistics and reporting feature. We were able to collect data on links clicked, unsubscribes, and even gave us a list of our top newsletters based on what readers opened and clicked. Even creating the newsletter out of our recent blog posts was a breeze, thanks to the drag and drop interface.

How Could This Plugin Be Improved?

So far, we haven’t found anything we don’t like about this plugin. MailPoet was well worth the price and delivered on functionality across the board.



Your website can be a great avenue to recruit new talent. We recently found, an easy to use job management tool to help increase awareness about open positions — WP Job manager.

The WP Job Manager plugin allows managers to add on information such as job title, job description and location. The tool also allows job seekers search quickly for the type of industry field and location of the job. By default the plugin allows applicants to apply by sending an email to the company’s HR personnel.  After the application is submitted, company’s can send out automatic emails thanking the job seeker for their application.

This tool has a variety of add-ons that can enhance the number of applicants and interest in the $19 to $39 range. The WP job manager can allow the job posting to advertised or  have the posting redirected to a bigger employment websites such as Indeed  or Career builder. This plugin can allow applicants apply with  LinkedIn, XING or  Facebook. If employers want to build a standard form with name, email and resume attachment, you have to buy the forum add-on which is a standard for many job sites. Are no currently open positions? You can keep interest by allowing job seekers sign up to receive job alerts automatically after the company posts another job opportunity.

For association websites, this plugin gives access to different members to submit job openings they may have in their company. Overall this is a great plugin — it has so much potential to help many websites who are searching for employees.

Keybridge Web specializes in websites for accountants. To learn more, click here.

There comes a point when a website has a large enough audience that it requires extra maintenance. A great way to start generating money to offset the cost of maintenance is by using the Adsanity Plugin. With the Adsanity Plugin, website admins are able to introduce advertising opportunities by selling space on their website to create recurring revenue. This plugin creates an opportunity for bloggers and trade associations to attract certain businesses to advertise with them since these websites focus on a specific target audience.

With the Adsanity Plugin, ads can live forever or can have an expiration date on your website. Ads can be managed by groups or individually and be placed anywhere on your page. This plugin is an easy setup and manageable since it creates its own widget — no need to look through all of the posts on your dashboard to find out where your ad is.

If companies want to see statistics of the viewers, Adsanity has it covered. Sponsors can see clicks per ad and number of viewers through an exported report. Use your large audience to your advantage and start letting your website pay for itself in the long run.

Online communities contain members who have similar interests and niches. One type of community that can benefit from using online membership management tools is trade associations. Trade associations want their members to find out about upcoming events and have access documents with a breeze. Ultimate Member is a free WordPress membership management plugin that can help bring your community together!

When utilizing this plugin, admins of the website are able to control the profile page after members log in. Ultimate Member provides protection of important documents by allowing members register online, it also gives admins the option to approve or reject the registration. Not only are members welcomed with an automatic email after registration, admins can schedule mass emails easily for other purposes.

Need to look-up someone quickly? No problem, Ultimate Member has membership directories containing a search bar. These customizable profiles can include a picture, personal contact information, resumes, current employer information and skills. Profiles can also display comments and activity on community forums. This plugin also allows members to access the online community on their smart phone or tablet. Trade associations can immensely benefit from Ultimate Member because not only does this keep track of information and members, this plugin is only in its first stage in giving communities the tools they need to grow and plan for their future.